Privacy policy

Last Updated: August 22, 2026

At VEL AVENUE, your privacy matters to us. This Privacy Policy explains how we collect, use, store, and protect your information when you visit or make a purchase through velavenue.in.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

When you visit our website, create an account, place an order, subscribe to our newsletter, or contact us, we may collect information such as:

Full name
Email address
Billing and shipping address
Order and purchase details
Payment-related information
Account information
Information you provide when contacting us
Information submitted through forms on our website

We only collect information that is reasonably necessary to provide and improve our services.

2. Payment Information

Payments made through our website may be processed by third-party payment providers.

VEL AVENUE does not directly store your complete credit/debit card details, UPI credentials, banking passwords, or other sensitive payment credentials on our servers.

Payment information is handled according to the privacy and security practices of the respective payment provider.

3. How We Use Your Information

We may use the information we collect to:

Process and deliver your orders.
Confirm and manage purchases.
Provide customer support.
Process returns, exchanges, and refunds.
Send order and delivery updates.
Respond to enquiries.
Send newsletters and promotional communications where you have subscribed or where otherwise permitted.
Improve our website, products, and customer experience.
Prevent fraud, abuse, and unauthorized activity.
Maintain website security.
Comply with applicable legal and regulatory requirements.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to improve functionality, understand website usage, and provide a better shopping experience.

These technologies may help us understand activities such as:

Pages visited
Products viewed
Shopping cart activity
Website interactions
Purchase activity
Traffic sources

We may also use analytics and advertising technologies provided by third parties, such as Google and Meta, where applicable.

You can manage or restrict cookies through your browser settings. However, disabling certain cookies may affect some website functionality.

5. Analytics and Advertising

We may use services such as Google Analytics, Google Ads, Meta Pixel, and other advertising or analytics tools to understand website activity, measure advertising performance, and improve our marketing.

These services may collect information about your interactions with our website through cookies, pixels, or similar technologies.

Where required, we will obtain appropriate consent for such technologies.

6. Sharing Your Information

We do not sell or rent your personal information to third parties.

We may share necessary information with trusted service providers who help us operate our business, including:

Payment processors
Shipping and delivery partners
E-commerce and technology providers
Website analytics and advertising providers
Customer support services
Fraud prevention and security providers

These parties may only receive information reasonably necessary to provide their services.

We may also disclose information when required by law, legal process, governmental authority, or to protect our rights, customers, website, or business.

7. Order and Shipping Information

When you place an order, we may share the necessary information with our shipping and logistics partners so that your order can be delivered successfully.

This may include your:

Name
Shipping address
Email address
Order details
Delivery-related information

8. Data Security

We take reasonable administrative, technical, and organizational measures to protect your personal information against unauthorized access, misuse, alteration, disclosure, or destruction.

However, no method of electronic transmission or storage can be guaranteed to be completely secure.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

Fulfill the purposes for which it was collected.
Provide our services.
Maintain business and transaction records.
Resolve disputes.
Prevent fraud.
Comply with applicable legal and regulatory requirements.

When information is no longer required, it may be securely deleted or anonymized where reasonably possible.

10. Your Rights

Depending on applicable law, you may have rights regarding your personal information, including the ability to:

Request access to information we hold about you.
Request correction of inaccurate information.
Request deletion of certain information.
Withdraw consent where processing is based on consent.
Opt out of promotional communications.
Raise concerns regarding how your information is handled.

To exercise an applicable privacy right, contact us using the details below.

11. Marketing Communications

If you subscribe to our newsletter or otherwise provide consent to receive promotional communications, we may send you information about:

New collections
Product launches
Offers
Promotions
Exclusive releases
Brand updates

You can unsubscribe from promotional emails at any time using the unsubscribe option included in the email or by contacting us.

12. Third-Party Websites

Our website may contain links to third-party websites, including social media platforms, payment providers, and other external services.

VEL AVENUE is not responsible for the privacy practices, content, or security of third-party websites.

We recommend reviewing the privacy policy of any third-party website you visit.

13. Children's Privacy

Our website is not intended to knowingly collect personal information from children without appropriate authorization.

If you believe that a child has provided personal information to us without appropriate consent, please contact us so that we can take appropriate action.